Formula of keyword density in SEO
An integral part of any campaign for search engine optimization (SEO) is the research and choose keywords for your website. This is basically the words or terms that you are trying to defend in the search engine. Do you sell PEZ dispensers? Then you may want to use "fish", the "providers", "candy flavored" or the most popular items, such as "Star Wars PEZ. Once you do choose these keywords, you need to enter keywords in the content and tags of your website is considered relevant for search engines when ranking your site. This includes the copy on your website, and all page titles, heading tags and links. It is not an easy process, but necessary for SEO.
When you insert your keywords throughout the content of the on-site, it is vital to understand the density at which the keywords are optimized on a page. The "keyword density" is referring specifically to how often a keyword is used in your copy of the in-page. Search engines compute the percentage of keyword density, and found the more often a search term in content, most will think that your page is relevant and should be ranked higher. However, there is a fine line between having an optimum density of the keyword and over-stuffing your content with keywords and terms.
Please note: Just because you have the right amount of keyword density in your SEO campaign, it means that the higher you will automatically align. The new Google algorithm favors really related terms to search only the keyword density. Focus also on the quality of its content, which only focus on your keyword density. If you exceed the optimal density of the keyword, you can face a penalty of over-optimization.
There's percentage of "perfect" in the keyword density in SEO, but strives to keep our Volacci density at or below 5 percent. The percentage of a page is relative to its length happy, so it is recommended that you know the formula for calculating each page. The formula for the keyword density is quite simple.
1. Count how many words you have on your page.
2. Count how many times you have used your keyword
3. Apply this formula
Keyword density = ([key word count]) * 100 / (total word count]
For example, let's say you have a 500 word article about PEZ dispensers, and you are optimizing for "FISH"
* - Total Word Count: 500
* - Applications of FISH keyword: 12
Density of "fish" = (12 * 100) / 500
The keyword density for "FISH" on page is 2.4%
SEO campaigns, have keyword optimization in content on-page is very important to be relevant to the search engines. However, if you focus too much on keyword density, you can potentially lose focus on other important elements in the dynamic approach to optimizing your site. Use the formula for keyword density to ensure that you are applying relevant applications of your keywords in quality content and links so that you are getting the most out of your research. If you abuse your keywords, Google will get you gods, so the stuffers are not saved.
Volacci is the main company of Drupal SEO and very passionate about their online success. By the end of your contract you will have at least much additional business from your website as you spend on our services ... or work for free until you do.
Thursday, June 3, 2010
Google Image Optimization
Positioning of images: Image Optimization for Google
There are ways to optimize your image to come out in the first results for a given search. Optimizing these images is not as complicated as many think, the factors that influence the positioning of images are:
Filename: You have to put a name according to how you find your image. A name containing the keywords. For example, if you have a picture of a 1970 Pontiac GTO, Pudes not upload the photo with the name you put the camera default img1968.jpg have to raise it with the name Pontiac GTO-1970.jpg
The ALT attribute: Make sure you provide an adequate description of the photo with the ALT attribute. This attribute was intended for display in text browsers that do not bear the images (many years ago). Try not to use too much text. Focus on a text containing keywords that accurately describe the picture.
Title and text: The title gives you a better idea of what Google imagen.Al treated like the text surrounding the image.
Anchor Text (Text Link): When you link an image using the appropriate link text. It's like the anchor text you use for enlzar pages.
Google Image Labeler: Use Google Image Labeler http://images.google.com/imagelabeler/ this will help your images in scrambled the top of the search engines allowing others to categorize your pictures. It's a pretty fun tool. Simply enable the Google Image Labeler from Google Webmaster console.
These tips will get you a better position your pictures and therefore have more traffic to your web site.
There are ways to optimize your image to come out in the first results for a given search. Optimizing these images is not as complicated as many think, the factors that influence the positioning of images are:
Filename: You have to put a name according to how you find your image. A name containing the keywords. For example, if you have a picture of a 1970 Pontiac GTO, Pudes not upload the photo with the name you put the camera default img1968.jpg have to raise it with the name Pontiac GTO-1970.jpg
The ALT attribute: Make sure you provide an adequate description of the photo with the ALT attribute. This attribute was intended for display in text browsers that do not bear the images (many years ago). Try not to use too much text. Focus on a text containing keywords that accurately describe the picture.
Title and text: The title gives you a better idea of what Google imagen.Al treated like the text surrounding the image.
Anchor Text (Text Link): When you link an image using the appropriate link text. It's like the anchor text you use for enlzar pages.
Google Image Labeler: Use Google Image Labeler http://images.google.com/imagelabeler/ this will help your images in scrambled the top of the search engines allowing others to categorize your pictures. It's a pretty fun tool. Simply enable the Google Image Labeler from Google Webmaster console.
These tips will get you a better position your pictures and therefore have more traffic to your web site.
What is Adsense
AdSenseis a Google service for which the webmaster inserts a website text-based ads, called AdWords, and get a lot of money for each 'click' that visitors click on the ad.
How does Adsense?:
Operation is very simple. The webmaster inserts a JavaScript code that calls a Google server. This server analyzes the page where you insert the code and, depending on the contents therein, generates a code that displays a series of ads for companies that are related to the theme of the page.
In this way, you get the 'clickthrough rate' (the percentage of visitors who click the link) is higher, since readers are more interested in the topic. Thus, the benefits are greater for the webmaster.
Moreover, the formats of the ads are highly customizable, both in color and size. Even you can prevent ads from your competitors web sites appearing in this advertisement posted.
What I need to participate in the service Adsense?: Only need to be the administrator of a website and make a request to the Google team. That yes, Google has some very clear rules with the quality of the websites, not to insert AdSense on pages that have pop-ups or dialers, for example.
Once your site has been accepted, you can start inserting advertising in minutes. However, it may be that the ads are not visible for a few hours since the Google ad server have to crawl your site.
How much money will I make?
Google does not provide any amount of money for each 'click', varies with each advertiser, and it is Google that decides this amount. However, in every moment you can see how much money you're winning.
Google sends a check to your home at the end of each month provided you earn more than $ 100. Anyway, the end of each year sends you a check for whatever amount of money you'd be.
Can you insert AdSense on pages in another language?:
Of course. Check out this article in which Google announced the start of the AdSense program in Spanish, Arabic or another language.
How do I know which type of ads to insert on my website?:
Insert the URL of your website and see the result
How does Adsense?:
Operation is very simple. The webmaster inserts a JavaScript code that calls a Google server. This server analyzes the page where you insert the code and, depending on the contents therein, generates a code that displays a series of ads for companies that are related to the theme of the page.
In this way, you get the 'clickthrough rate' (the percentage of visitors who click the link) is higher, since readers are more interested in the topic. Thus, the benefits are greater for the webmaster.
Moreover, the formats of the ads are highly customizable, both in color and size. Even you can prevent ads from your competitors web sites appearing in this advertisement posted.
What I need to participate in the service Adsense?: Only need to be the administrator of a website and make a request to the Google team. That yes, Google has some very clear rules with the quality of the websites, not to insert AdSense on pages that have pop-ups or dialers, for example.
Once your site has been accepted, you can start inserting advertising in minutes. However, it may be that the ads are not visible for a few hours since the Google ad server have to crawl your site.
How much money will I make?
Google does not provide any amount of money for each 'click', varies with each advertiser, and it is Google that decides this amount. However, in every moment you can see how much money you're winning.
Google sends a check to your home at the end of each month provided you earn more than $ 100. Anyway, the end of each year sends you a check for whatever amount of money you'd be.
Can you insert AdSense on pages in another language?:
Of course. Check out this article in which Google announced the start of the AdSense program in Spanish, Arabic or another language.
How do I know which type of ads to insert on my website?:
Insert the URL of your website and see the result
Google Page Rank (PR)
PageRankTM (PR)
is a numeric value that represents how important a website is online. Google becomes the idea that when a web site places a link (link) to another, is in fact a vote for the latter.
The more votes has a page will be considered more important by Google. Moreover, the importance of the page that casts the vote also determines the weight of this vote. In this way, Google calculates the importance of a page thanks to the votes received, taking into account the importance of each page that casts the vote.
PageRankTM (developed by the founders Larry Page and Sergey Brin)is the way Google decides the importance of a page. It is a valuable data because it is one of the factors that determine the position will have a page within the search results. It is not the only factor that Google uses to rank pages, but it is one of the most important.
Keep in mind that not all the links are taken into account by Google. For example, Google filters out and discards the links of pages devoted exclusively to put links (called 'link farms').
In addition, Google admits that a page can not control the links that point to it, but you can check the links page to other pages in place. Therefore, links to a page can not harm it, but it links a page to place penalized sites may be harmful to your PageRankTM.
If a site has PR0, it is usually a site penalized, and may not be intelligent to put a link to her.
One way to know a page is PageRankTM download it the Google search bar (only available for MS IExplorer). Bar appears in the one shown in green PageRankTM value on a scale of 0 to 10. PR10 websites are Yahoo, Microsoft, Adobe, Macromedia, and Google. You have a full list of PR10 sites.
The algorithm 'PageRankTM' was patented in the United States on 8 January 1998 by Larry Page. The original title is "Method for node ranking in a linked database ', and was assigned patent number 6,285,999.
is a numeric value that represents how important a website is online. Google becomes the idea that when a web site places a link (link) to another, is in fact a vote for the latter.
The more votes has a page will be considered more important by Google. Moreover, the importance of the page that casts the vote also determines the weight of this vote. In this way, Google calculates the importance of a page thanks to the votes received, taking into account the importance of each page that casts the vote.
PageRankTM (developed by the founders Larry Page and Sergey Brin)is the way Google decides the importance of a page. It is a valuable data because it is one of the factors that determine the position will have a page within the search results. It is not the only factor that Google uses to rank pages, but it is one of the most important.
Keep in mind that not all the links are taken into account by Google. For example, Google filters out and discards the links of pages devoted exclusively to put links (called 'link farms').
In addition, Google admits that a page can not control the links that point to it, but you can check the links page to other pages in place. Therefore, links to a page can not harm it, but it links a page to place penalized sites may be harmful to your PageRankTM.
If a site has PR0, it is usually a site penalized, and may not be intelligent to put a link to her.
One way to know a page is PageRankTM download it the Google search bar (only available for MS IExplorer). Bar appears in the one shown in green PageRankTM value on a scale of 0 to 10. PR10 websites are Yahoo, Microsoft, Adobe, Macromedia, and Google. You have a full list of PR10 sites.
The algorithm 'PageRankTM' was patented in the United States on 8 January 1998 by Larry Page. The original title is "Method for node ranking in a linked database ', and was assigned patent number 6,285,999.
Google Optimization
Google Optimization
10 tips / tips to consider optimizing your site before sending it to Google. Following these tips can get Google to record better your website.
1.
If your website has the Welcome screen,
make sure you have a text link that allows visitors access the site. It is common to see many sites with a welcome screen very striking and full of effects thrown into Flash but no other way to access the site. It is advisable to have a text link that gives access to the site "traditionally" because Google can not read Flash pages and therefore can not access the rest of the site.
2.
Sure not to have broken links.
Sounds pretty obvious. But it's impressive the number of errors experienced by the Google engine daily due to broken links. So we would have to check all internal links on our site.
3.
Check the labels TITLE
The title of the pages is very important to Google, so you should check that the TITLE tag is relevant to the content of the page in question. This does not mean you have to put a title of more than 20 words, but rather in keeping with the content and easy to read by search engines and surfers.
4.
Check the META tags
Rumors that Google is not interested in the META tags are not entirely certain. Google uses these tags to describe a website when there is too much code to read. So enter some valid as META tags KEYWORDS and DESCRIPTION for keywords and site description respectively.
5.
Check ALT tags
ALT tags should be the least likely used by webmasters. We add these tags to describe images for them. They are not a factor, but a plus for Google.
6.
Check your frames (frames)
A frame is a frame or separate box in which we can load a web page. If you use frames that Google can not index us 100%. I personally recommend not using frames, but if you decide to use them read this article.
7.
Have you got dynamic pages?
It is known that the web evolved greatly in recent years, and that more and more pages based on dynamic scripting languages (PHP, ASP, etc.).. But it seems that Google is limiting the amount of dynamic pages it indexes, so we could include some static pages ... when the momentum is not necessary.
8.
Regularly update
This is a very important aspect that you should consider, as quickly Google indexes more pages that are updated with some regularity. Podes note that the number of pages indexed by the search engine is increased if you update daily, but may stagnate or decrease if not provide new content. I recommend you put a META option in the header to tell Google how often you should return to reindex.
9.
Robots.txt
This file can be very helpful if we use it correctly. With robots.txt you can filter search engines recorded our website and to restrict access to certain URL's that do not want to be indexed (login page, file folders, etc.).
10.
"Cahe Cache or not?
Google maintains a cache of some pages to have a faster access to them. Some webmasters prefer not to be cached, or Google cachee our pages all we have to do is place the following META tag between the heads:
* META NAME = "ROBOTS" CONTENT = "NOARCHIVE"
* With that prevent robots from caching and archiving our pages.
10 tips / tips to consider optimizing your site before sending it to Google. Following these tips can get Google to record better your website.
1.
If your website has the Welcome screen,
make sure you have a text link that allows visitors access the site. It is common to see many sites with a welcome screen very striking and full of effects thrown into Flash but no other way to access the site. It is advisable to have a text link that gives access to the site "traditionally" because Google can not read Flash pages and therefore can not access the rest of the site.
2.
Sure not to have broken links.
Sounds pretty obvious. But it's impressive the number of errors experienced by the Google engine daily due to broken links. So we would have to check all internal links on our site.
3.
Check the labels TITLE
The title of the pages is very important to Google, so you should check that the TITLE tag is relevant to the content of the page in question. This does not mean you have to put a title of more than 20 words, but rather in keeping with the content and easy to read by search engines and surfers.
4.
Check the META tags
Rumors that Google is not interested in the META tags are not entirely certain. Google uses these tags to describe a website when there is too much code to read. So enter some valid as META tags KEYWORDS and DESCRIPTION for keywords and site description respectively.
5.
Check ALT tags
ALT tags should be the least likely used by webmasters. We add these tags to describe images for them. They are not a factor, but a plus for Google.
6.
Check your frames (frames)
A frame is a frame or separate box in which we can load a web page. If you use frames that Google can not index us 100%. I personally recommend not using frames, but if you decide to use them read this article.
7.
Have you got dynamic pages?
It is known that the web evolved greatly in recent years, and that more and more pages based on dynamic scripting languages (PHP, ASP, etc.).. But it seems that Google is limiting the amount of dynamic pages it indexes, so we could include some static pages ... when the momentum is not necessary.
8.
Regularly update
This is a very important aspect that you should consider, as quickly Google indexes more pages that are updated with some regularity. Podes note that the number of pages indexed by the search engine is increased if you update daily, but may stagnate or decrease if not provide new content. I recommend you put a META option in the header to tell Google how often you should return to reindex.
9.
Robots.txt
This file can be very helpful if we use it correctly. With robots.txt you can filter search engines recorded our website and to restrict access to certain URL's that do not want to be indexed (login page, file folders, etc.).
10.
"Cahe Cache or not?
Google maintains a cache of some pages to have a faster access to them. Some webmasters prefer not to be cached, or Google cachee our pages all we have to do is place the following META tag between the heads:
* META NAME = "ROBOTS" CONTENT = "NOARCHIVE"
* With that prevent robots from caching and archiving our pages.
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