The Google optimization process is not fully structured, but could result in the following steps:
1) Analysis of competition.
A competitive analysis will help us to know what strategies they are using those "fight" with our company to win the segment. Through this research we know your keywords, its strengths and weaknesses. This does not mean it will copy all of its attributes, but watching you learn. Learn about our competitors will be very useful to know where we can fight and how we improve.
2) Survey of Keywords.
Through a detailed study we know the keywords in place and largely used by the public they will target your company. Match in the keywords is an essential step for the success of their "virtual branch", since they will transport visitors from search engines or search engines to your website.
3) Development of a database for the site.
We must improve the site's pages, and if we start from scratch, create them. This step will optimize both the HTML coding (headings, metatags, etc..) And "site architecture" (internal structure of links to Web pages that compose your site) as the graphical interface of the website (content and design). Recall that a website that has a great design but not provide content that visitors need, is a sterile site.
4) Incorporation of keywords.
Once you choose the most effective keywords, we put on our website. These should appear on the most important pages (Home Page and Services page) and the right balance. An excessive repetition of the same would result in some Search Engines erase the site from their lists.
5) Review and building links.
Acquiring and quality related links pointing to your website generates 95% of success in trying to get high rankings in Search Engines. While increasing the Network Status for search engines is also important to have lots of links pointing to your pages, we see that the really important matter is the quality and degree of relationship of the same with your site.
Thursday, June 3, 2010
10 Linking strategies
Two of the three biggest search engines (Google and Yahoo) place great importance on internet more than ever, if you want to own a successful business needs a successful website you should know what it means to be friendly to search engines. And one of the main rules for optimizing your website for search engines is to create inbound links - links (links) from other sites pointing to your site. 10 years ago, when Google started changing the code to content (including inbound links) as the preferred way of determining the "relevance" of a website, the world changed. Webmasters immediately began trying to capture every link they could get. But this no longer works well although the inbound links are still important. In many ways are more vital than before. How then, got to get those precious links with text link? We are those 10 strategies:
1. Comments on Blogs Change the way you read blogs of other people. It was always said that reading is good. But it's better if it interacts with bloggers. This makes them feel good. Validates what they are writing. Start a relationship between the two. And, here's the best part, gives an inbound link to your site.
2. Blog Trackbacks Start a blog and relate to all those blogs you're reading in the form of a "trackback" in their post. Do not know what that means? Search for "trackback" on Wikipedia, or go deeper with a Wordpress.org tutorial. Implement this strategy, is an elegant way, easy and effective way of getting inbound links.
3. Pay Per Click Ads PPC advertising is in fact an aggregate cost of marketing. However, it is a controlled environment for building reliable ROI, and a great way to build inbound links where you have control over the text used in the link text.
4. Forum comments: Similar to participate in forums comments and trackbacks to blogs, participating in forums in your industry will enable relacionarce with other professionals, we keep abreast of current trends, and allow you to build inbound links in line with the signing of their posts.
5. Build Other Pages some social sites allow you to create content and post it on their domain as new pages. A great example of this is Seth Godin's Squidoo.com. Creating content that focuses on a particular subject will engage readers and create more inbound links to your main site.
6. Wikis The concept of a wiki (like wikipedia.org) is that readers are also contributors of content. Anyone who is logged can log in and change content. Understand that other readers of this content have zero tolerance for advertising and sales tactics, be careful with this. Be purely informative and helpful to its content. If the content passes the screening, you will have a small link at the outset that potentially will be seen by millions.
7. Social networks MySpace and FaceBook in fact, but there is an explosion of social sites on the web. Come in and participate. Doing this allows you to interact and interact with other professionals, build inbound links.
8. Social Bookmarking Different than social networking, social bookmarking is similar to how you add sites to your browser bookmarks with the difference that you add your favorite sites in one place, at sites like de.licio.us, ma.gnolia. com, spurl.com, rojo.com, Google bookmarks ... The goal is to help people discover these bookmarks, and find your site. An additional advantage of social bookmarking (and blog posts) is that you get "tag" their content with label words and phrases that are relevant to the content. These tags are used to identify the content in the search process.
9. Sites organized navigation This is a variation of social bookmarking. There are sites that organize how people surf the web in an effort to make the process of finding content quickly and focused. StumbleUpon.com (available as Firefox plugin) is one of my favorites but others like Technorati (blog content), Digg (blogs, articles and news stories) and newcomer Trailfire (another Firefox plugin) allow a power surfing users, finding your site via inbound links.
10. Request a link will not discard it yet. Asking another webmaster a link still works. (Always good to have a link page) However, with all the other options listed above, you quickly learn that this tactic is largely a waste of time and unproductive. There is a saying that goes: "Plan your work and work your plan" and this applies in the creation of links. The success of your website - and ultimately your business - depends on it! INKS-way to determine your ranking. Each link to your site is like a vote and the more votes you have, the higher ranked. In this article I will share important information and strategies to help you in the art of creating inbound links.
Do not make these mistakes:
* Do not waste your time getting one way link service site Page Rank. One or two links from sites with Page Rank 5 + may be worth more than 100 links to sites with no PR.
* Be careful about buying links or you banned. If your website has only a few backlinks a day and the next day has hundreds, Google will see this and penalize you.
* Do not waste your time getting one way links are links that URL, you have to get text links.
1. Comments on Blogs Change the way you read blogs of other people. It was always said that reading is good. But it's better if it interacts with bloggers. This makes them feel good. Validates what they are writing. Start a relationship between the two. And, here's the best part, gives an inbound link to your site.
2. Blog Trackbacks Start a blog and relate to all those blogs you're reading in the form of a "trackback" in their post. Do not know what that means? Search for "trackback" on Wikipedia, or go deeper with a Wordpress.org tutorial. Implement this strategy, is an elegant way, easy and effective way of getting inbound links.
3. Pay Per Click Ads PPC advertising is in fact an aggregate cost of marketing. However, it is a controlled environment for building reliable ROI, and a great way to build inbound links where you have control over the text used in the link text.
4. Forum comments: Similar to participate in forums comments and trackbacks to blogs, participating in forums in your industry will enable relacionarce with other professionals, we keep abreast of current trends, and allow you to build inbound links in line with the signing of their posts.
5. Build Other Pages some social sites allow you to create content and post it on their domain as new pages. A great example of this is Seth Godin's Squidoo.com. Creating content that focuses on a particular subject will engage readers and create more inbound links to your main site.
6. Wikis The concept of a wiki (like wikipedia.org) is that readers are also contributors of content. Anyone who is logged can log in and change content. Understand that other readers of this content have zero tolerance for advertising and sales tactics, be careful with this. Be purely informative and helpful to its content. If the content passes the screening, you will have a small link at the outset that potentially will be seen by millions.
7. Social networks MySpace and FaceBook in fact, but there is an explosion of social sites on the web. Come in and participate. Doing this allows you to interact and interact with other professionals, build inbound links.
8. Social Bookmarking Different than social networking, social bookmarking is similar to how you add sites to your browser bookmarks with the difference that you add your favorite sites in one place, at sites like de.licio.us, ma.gnolia. com, spurl.com, rojo.com, Google bookmarks ... The goal is to help people discover these bookmarks, and find your site. An additional advantage of social bookmarking (and blog posts) is that you get "tag" their content with label words and phrases that are relevant to the content. These tags are used to identify the content in the search process.
9. Sites organized navigation This is a variation of social bookmarking. There are sites that organize how people surf the web in an effort to make the process of finding content quickly and focused. StumbleUpon.com (available as Firefox plugin) is one of my favorites but others like Technorati (blog content), Digg (blogs, articles and news stories) and newcomer Trailfire (another Firefox plugin) allow a power surfing users, finding your site via inbound links.
10. Request a link will not discard it yet. Asking another webmaster a link still works. (Always good to have a link page) However, with all the other options listed above, you quickly learn that this tactic is largely a waste of time and unproductive. There is a saying that goes: "Plan your work and work your plan" and this applies in the creation of links. The success of your website - and ultimately your business - depends on it! INKS-way to determine your ranking. Each link to your site is like a vote and the more votes you have, the higher ranked. In this article I will share important information and strategies to help you in the art of creating inbound links.
Do not make these mistakes:
* Do not waste your time getting one way link service site Page Rank. One or two links from sites with Page Rank 5 + may be worth more than 100 links to sites with no PR.
* Be careful about buying links or you banned. If your website has only a few backlinks a day and the next day has hundreds, Google will see this and penalize you.
* Do not waste your time getting one way links are links that URL, you have to get text links.
Linking Your Site
Before starting, it is important to understand the basics ... A link is a way to navigate from one webpage to another. An 'internal link'; is a link within the same Web site. An 'external link' takes you to a Web page on a web site to a Web page on another website. The term 'backlink' is used when another website links to yours.
There are 4 different types of links:
1. URL links - this is simply a URL for a website that is a link.
2. ELAC Text (static links) - is the most common type of link (when da click a word or phrase and a link)
3. Image link - is simply an image that gives Click to navigate to another web page.
4. Dynamic Links - These types of links are in another programming language called Javascript and while also leading to a web page to another, have 'code' further, to perform special functions.
(These types of links can appear in many different ways)
It is important to recognize these types of links, even if you are not familiar with web design and programming. Not have to memorize the codes, just learn to identify each type of link.
The links provide navigation routes for human visitors and for spiders (crawlers, robots, bots). Stated simply, a spider is a computer program that goes to websites and collects information. Search engines use spiders to visit and index a website. This means that collect information on your website and then list them in their search results.
When search engine spiders index your website, they follow the links to get from one page to another. It is important to know that search engines can not follow 'dynamic links, and no follow HTML links that have a special code on them that says' no follow'.
The place where the 'no follow' is commonly found in meta tags. Meta tags are information that is available only for spiders and not seen by human visitors.
If spider can follow a link from another website to yours, you can receive visitors but the link would have no value from the perspective of SEO - Posicionamiento Web.
What types of links you get?
Generally there are 2 types of links:
* One-way links - one way link is when another website is linked to its Web and you do not you link to them.
* Reciprocal links - A reciprocal link is when a website is linked to its web site and you link them back to them.
The unidirectional links are more valuable in the eyes of search engines. However, each link has its own individual value based on: How relevant is your site to the text in and around the link, how much authority does the website that is linked to his, and so on.
It is also important to know that you can get links that have no value in the eyes of search engines, but they can bring hundreds or thousands of visitors ..
Generally speaking, the more Web sites link you better. However, building links takes time and energy and if you focus on getting 'links' high quality, you get a bigger return on your investment.
What is a quality link.?
Links that will bring reputation to the page (that shows search engines that other related websites consider important), and links that give you PageRank. Sometimes both simultaneously, sometimes not.. To achieve a high ranking of your website, you have to get links for keywords objectives. For this reason we must begin with a research of keywords.
Another important point is that your page is optimized for the keyword you are targeting. If you focus on creating one-way links to your site but the texts of the links do not appear on your page, probably wasting your time. (I say probably assuming you have some competition for the keywords chosen, if there is no competition then there is no problem).
In this case a site that has few links one way but a good on-page optimization is likely to be better positioned. Or if you're building one way links to your site but these are not just URL links and text links, a site that has less links with better quality (text) will probably be positioned above. Ideally, you have to build many unidirectional links with text that includes primary and secondary keywords that your page is optimized. Google also uses Latent Semantic Indexing which (in short) means that studying the synonyms of keywords in your page. This is to prevent spammer techniques. Their algorithm looks at all the words on your page and how they relate to one another.
So it makes no sense to build one way links if your content is not relevant. First you have to optimize your site for visitors. Then you and highlight your keywords. Then, get unidirectional links with text containing your keywords, ideally getting them Web sites that relate to yours.
Yes, Google also looks at the relationship between the content of your website and the content of websites that link it. A few links to your site from your company websites of other companies in the same category will be more valuable than many links from sites about video games for example.
There are 4 different types of links:
1. URL links - this is simply a URL for a website that is a link.
2. ELAC Text (static links) - is the most common type of link (when da click a word or phrase and a link)
3. Image link - is simply an image that gives Click to navigate to another web page.
4. Dynamic Links - These types of links are in another programming language called Javascript and while also leading to a web page to another, have 'code' further, to perform special functions.
(These types of links can appear in many different ways)
It is important to recognize these types of links, even if you are not familiar with web design and programming. Not have to memorize the codes, just learn to identify each type of link.
The links provide navigation routes for human visitors and for spiders (crawlers, robots, bots). Stated simply, a spider is a computer program that goes to websites and collects information. Search engines use spiders to visit and index a website. This means that collect information on your website and then list them in their search results.
When search engine spiders index your website, they follow the links to get from one page to another. It is important to know that search engines can not follow 'dynamic links, and no follow HTML links that have a special code on them that says' no follow'.
The place where the 'no follow' is commonly found in meta tags. Meta tags are information that is available only for spiders and not seen by human visitors.
If spider can follow a link from another website to yours, you can receive visitors but the link would have no value from the perspective of SEO - Posicionamiento Web.
What types of links you get?
Generally there are 2 types of links:
* One-way links - one way link is when another website is linked to its Web and you do not you link to them.
* Reciprocal links - A reciprocal link is when a website is linked to its web site and you link them back to them.
The unidirectional links are more valuable in the eyes of search engines. However, each link has its own individual value based on: How relevant is your site to the text in and around the link, how much authority does the website that is linked to his, and so on.
It is also important to know that you can get links that have no value in the eyes of search engines, but they can bring hundreds or thousands of visitors ..
Generally speaking, the more Web sites link you better. However, building links takes time and energy and if you focus on getting 'links' high quality, you get a bigger return on your investment.
What is a quality link.?
Links that will bring reputation to the page (that shows search engines that other related websites consider important), and links that give you PageRank. Sometimes both simultaneously, sometimes not.. To achieve a high ranking of your website, you have to get links for keywords objectives. For this reason we must begin with a research of keywords.
Another important point is that your page is optimized for the keyword you are targeting. If you focus on creating one-way links to your site but the texts of the links do not appear on your page, probably wasting your time. (I say probably assuming you have some competition for the keywords chosen, if there is no competition then there is no problem).
In this case a site that has few links one way but a good on-page optimization is likely to be better positioned. Or if you're building one way links to your site but these are not just URL links and text links, a site that has less links with better quality (text) will probably be positioned above. Ideally, you have to build many unidirectional links with text that includes primary and secondary keywords that your page is optimized. Google also uses Latent Semantic Indexing which (in short) means that studying the synonyms of keywords in your page. This is to prevent spammer techniques. Their algorithm looks at all the words on your page and how they relate to one another.
So it makes no sense to build one way links if your content is not relevant. First you have to optimize your site for visitors. Then you and highlight your keywords. Then, get unidirectional links with text containing your keywords, ideally getting them Web sites that relate to yours.
Yes, Google also looks at the relationship between the content of your website and the content of websites that link it. A few links to your site from your company websites of other companies in the same category will be more valuable than many links from sites about video games for example.
How Google Calculate the Page Rank
There are many legends about something that has no a priori scientific definition, something like the recipe for Coca Cola. All we tasted their wisdom to make it, but nobody is able to reproduce accurately. But how and to what is calculated based on our Page Rank.
It would be unfair to say that the Page Rank is calculated as the square root of the sum of the two sides squared. Obviously we define to Google, as an algorithm, even team is behind, because despite the magic that some believe that Google is sometimes do manually, the company philosophy to make sense of the information of millions of websites, can not be a manual task. So if we think of google algorithms, we can, as in every computer, do a little reverse engineering. So it is very important to know how google calculate page rank.
What variables in the calculation of Page Rank?
About a year ago there were those who held the idea that accumulate the highest number of links to your own web page made up the Page Rank. From a logical stand point, not a bad idea considering that the Page Rank in short, is nothing but a popularity rating. If our site gets many links means it's very popular .... Right?
This proposal was not without foundation and it is true that Google is fairly supported this conclusion, so that webmasters began to realize that spamming, for thousands of sites became more popular your website, not only for users outside the advertised content, but Google itself, which felt deceived by these techniques greatly expanded to popular sites that did germinate links and more links for hundreds of public forums.
After several updates Google reacted. And it is quite absurd to think that you can fool par excellence who defines the game, simply because what happens is that the end of each item is put new rules.
Google takes action and then determines what I call particularly the 'quality of links'. If you look or use the Google webmaster tools http://www.google.com/webmasters can see how many links there to our website.
Why?
Well the answer is simple. Not all the links on our site prove to be quality links to google and relevant to our site. When Google crawls the content of Web pages, ranks pages by their content, and is able to draw thematic relations. It would be very suspicious link from a website that offers sunglasses, as a web 100seotips because ... .. What the link brings the user looking for sunglasses?
Will this mean that the link is not relevant? Well actually it is. These links have no weight in the calculation of our Page Rank, they are simply discarded, but be careful, that does not mean that from that page of sunglasses, we can recover traffic. This does not mean that the link is useless, of course if it is, if the goal is to raise our Page Rank.
Can you give a link quality independently?
We can not really do have a quality link or not. That quality, in our bond, it is given by the environment, where it is located, which, beyond being a reference to our site, and what that entails, it is very unlikely to think that our Page Rank is being served from some special links we have defined.
As I said a couple of times from this page, everything is much simpler than it seems. No magic. And if anyone thinks that what Google is unfair, that values, who is more unjust, and why.
When Google gets an algorithm capable of providing quality links, that's when it determines that a page can do inherit quality standard to the page referenced.
This means that a page with Page Rank 6 can linker to another, barely relevant, and the second can of overnight, displayed as a page with Page Rank 4. Really a popularity rating of 4, is the right to a page that has just appeared as new in Google, and barely contained coverage?
Following this has created a black market of companies that have dedicated themselves to promote traffic links. I'll sell you my Page Rank 7 site with a link to that reaches your Page Rank 6. The Page Rank 6 reaches, using the same philosophy sell links on your page to give Page Rank 5 to other pages, and so on.
Logically, this deteriorates the philosophy of the concept of Page Rank, since pages completely unknown and with little relevance in the form of overnight, is positioned as popular websites, which is a lie, and use this privileged position to embezzle the concept and enriched by a hoax.
Google changes its algorithm again determines the link agreements, purchased, and misused, and decides to be ignored in its calculation of Page Rank. This means that thousands of web pages that were sustained with little backlinks to their sites, only with 2 or 3 links purchased from websites of high Page Rank, positions became ridiculous, completely destroying the roots, and at a stroke, with the companies had based their core business to speculate on a specific concept of Google, and was not intended that some were giving.
Now many will explain the reason for the delay in their Google Page Rank Update this last time. Google "was working on it!"
And then now how is it going?
Then at the end of all this discussion we return to the top, but not at the beginning of this document, but the first line of this blog. Internet appreciates good content as the best weapon to compete online. If your content is good and useful, users will tell Google, put in a good place, that this content interests me, serves me, and exactly what I'm looking for when I put these words in the search.
Today Google has an algorithm for calculating Page Rank highly compensated. On the one hand, valuing only what are quality links, and should be part of the equation, where they come and Page Rank are the pages that provide, and how the growing volume of these links.
Of course, "if the page grows in quality links, the page is popular."
So what must be done to increase the Page Rank?
Only one thing can be done. Give your users the information they expect when they visit your site. I visit because they expect to find either the content that you now have your users come back to visit, or because they hope to find how your site presents and think about the content you characterized.
It would be unfair to say that the Page Rank is calculated as the square root of the sum of the two sides squared. Obviously we define to Google, as an algorithm, even team is behind, because despite the magic that some believe that Google is sometimes do manually, the company philosophy to make sense of the information of millions of websites, can not be a manual task. So if we think of google algorithms, we can, as in every computer, do a little reverse engineering. So it is very important to know how google calculate page rank.
What variables in the calculation of Page Rank?
About a year ago there were those who held the idea that accumulate the highest number of links to your own web page made up the Page Rank. From a logical stand point, not a bad idea considering that the Page Rank in short, is nothing but a popularity rating. If our site gets many links means it's very popular .... Right?
This proposal was not without foundation and it is true that Google is fairly supported this conclusion, so that webmasters began to realize that spamming, for thousands of sites became more popular your website, not only for users outside the advertised content, but Google itself, which felt deceived by these techniques greatly expanded to popular sites that did germinate links and more links for hundreds of public forums.
After several updates Google reacted. And it is quite absurd to think that you can fool par excellence who defines the game, simply because what happens is that the end of each item is put new rules.
Google takes action and then determines what I call particularly the 'quality of links'. If you look or use the Google webmaster tools http://www.google.com/webmasters can see how many links there to our website.
Why?
Well the answer is simple. Not all the links on our site prove to be quality links to google and relevant to our site. When Google crawls the content of Web pages, ranks pages by their content, and is able to draw thematic relations. It would be very suspicious link from a website that offers sunglasses, as a web 100seotips because ... .. What the link brings the user looking for sunglasses?
Will this mean that the link is not relevant? Well actually it is. These links have no weight in the calculation of our Page Rank, they are simply discarded, but be careful, that does not mean that from that page of sunglasses, we can recover traffic. This does not mean that the link is useless, of course if it is, if the goal is to raise our Page Rank.
Can you give a link quality independently?
We can not really do have a quality link or not. That quality, in our bond, it is given by the environment, where it is located, which, beyond being a reference to our site, and what that entails, it is very unlikely to think that our Page Rank is being served from some special links we have defined.
As I said a couple of times from this page, everything is much simpler than it seems. No magic. And if anyone thinks that what Google is unfair, that values, who is more unjust, and why.
When Google gets an algorithm capable of providing quality links, that's when it determines that a page can do inherit quality standard to the page referenced.
This means that a page with Page Rank 6 can linker to another, barely relevant, and the second can of overnight, displayed as a page with Page Rank 4. Really a popularity rating of 4, is the right to a page that has just appeared as new in Google, and barely contained coverage?
Following this has created a black market of companies that have dedicated themselves to promote traffic links. I'll sell you my Page Rank 7 site with a link to that reaches your Page Rank 6. The Page Rank 6 reaches, using the same philosophy sell links on your page to give Page Rank 5 to other pages, and so on.
Logically, this deteriorates the philosophy of the concept of Page Rank, since pages completely unknown and with little relevance in the form of overnight, is positioned as popular websites, which is a lie, and use this privileged position to embezzle the concept and enriched by a hoax.
Google changes its algorithm again determines the link agreements, purchased, and misused, and decides to be ignored in its calculation of Page Rank. This means that thousands of web pages that were sustained with little backlinks to their sites, only with 2 or 3 links purchased from websites of high Page Rank, positions became ridiculous, completely destroying the roots, and at a stroke, with the companies had based their core business to speculate on a specific concept of Google, and was not intended that some were giving.
Now many will explain the reason for the delay in their Google Page Rank Update this last time. Google "was working on it!"
And then now how is it going?
Then at the end of all this discussion we return to the top, but not at the beginning of this document, but the first line of this blog. Internet appreciates good content as the best weapon to compete online. If your content is good and useful, users will tell Google, put in a good place, that this content interests me, serves me, and exactly what I'm looking for when I put these words in the search.
Today Google has an algorithm for calculating Page Rank highly compensated. On the one hand, valuing only what are quality links, and should be part of the equation, where they come and Page Rank are the pages that provide, and how the growing volume of these links.
Of course, "if the page grows in quality links, the page is popular."
So what must be done to increase the Page Rank?
Only one thing can be done. Give your users the information they expect when they visit your site. I visit because they expect to find either the content that you now have your users come back to visit, or because they hope to find how your site presents and think about the content you characterized.
off page seo
Search Engine Optimization Off the Page
(Off page SEO) and how to grow the popularity of a website.
In the area of development of links, there are many important factors to remember. After all, development of links is the most important in achieving a high position in search engines.
There are many things that can significantly impact the growth and spread of links to your site as.
* Make sure your site has something that others would be interested to link webmaster.
* Create content that people want to link, even if not directly give economic value, this site worthy of being linked raise the authority and position of every page of your website.
* Whenever possible, try to have your keywords in many of the links pointing to your pages.
* Sign up for blogs and forums, participating or exchange links with sites related to your topic.
* Create your discussions on topic.
* Look for places where you can get free high quality links (such as local libraries or chambers of commerce).
* If you have a good internal content, try to get direct links to your internal pages.
* Write articles and affiliate to sites with more authority.
* Start a blog and writes interesting and unique about your issues, products, news and other sites in your community.
* Comment on other sites with helpful comments, relevant and valuable.
* Participate in forums to learn what your potential customers think is important.
What questions do often?
How could solve their problems? etc. ..
While developing a great website is half of the equation of SEO, the other half is advocacy.
Search engines are very particular regard to improving their ability to detect manipulation and artificial junk bond, thus an effective SEO you want to promote your sites in total length must use a process of development of natural and organic links in order to succeed in seo.
(Off page SEO) and how to grow the popularity of a website.
In the area of development of links, there are many important factors to remember. After all, development of links is the most important in achieving a high position in search engines.
There are many things that can significantly impact the growth and spread of links to your site as.
* Make sure your site has something that others would be interested to link webmaster.
* Create content that people want to link, even if not directly give economic value, this site worthy of being linked raise the authority and position of every page of your website.
* Whenever possible, try to have your keywords in many of the links pointing to your pages.
* Sign up for blogs and forums, participating or exchange links with sites related to your topic.
* Create your discussions on topic.
* Look for places where you can get free high quality links (such as local libraries or chambers of commerce).
* If you have a good internal content, try to get direct links to your internal pages.
* Write articles and affiliate to sites with more authority.
* Start a blog and writes interesting and unique about your issues, products, news and other sites in your community.
* Comment on other sites with helpful comments, relevant and valuable.
* Participate in forums to learn what your potential customers think is important.
What questions do often?
How could solve their problems? etc. ..
While developing a great website is half of the equation of SEO, the other half is advocacy.
Search engines are very particular regard to improving their ability to detect manipulation and artificial junk bond, thus an effective SEO you want to promote your sites in total length must use a process of development of natural and organic links in order to succeed in seo.
On Page SEO Factors
On Page Optimization is the most important and complex part of search engine optimization. This website helps your search engine ranking through their keywords need. It should be kept based on which some great tips on optimizing your site for articles while the page is going.
This website helps you rank your page or your keywords to increase search engine ranking will depend on the page of your website search engine optimization on any kind of score. It is mainly seen on page factors of your index page, set your keyword rankings.
Page optimization is often forgotten these days, because we focus more and inbound links with targeted anchor text to get more of our time. - Optimization page, but you quickly to do something yourself an extra boost in the SERPS can offer.
There is great for a list page SEO technique that search engine optimization is considered in the evaluation process. Recognizing these factors, but are not limited to: words in the web page URL, title tags, meta tags, headlines, sub headlines, keyword density, words start page, page content, words that are bold in touch , words, site navigation, website link structure and a number of other reasons.
On page optimization tips:
1. URL Naming:
If your domain name as possible, try to prime your targeted keywords, if still does not include your keywords in the url.
2. Title Tag:
Title tag, the first words that you place your keywords Place and after using the word can attract visitors
3. Meta Description:
Many search engines use the description tag at any time, but it is best to set it properly just in case. Put your keywords in the beginning of the first meta description, meta description and your website attract visitors do yo tour.
4. Meta Keywords:
Yes many search is now not counted meta keywords, but use less engine search engine keyword tags, meta keywords using the search engine is still worth something to have your site rank
5. Use Alt Text for Image Optimization:
Are unable to see images for Crawlers. Thus, appropriate displays using Alt tag your content with targeted keywords to optimize the images,
6. Static URL:
Remember that all of your important pages should be short and static URLs.
7. Use Headings:
H1, h2, and use the h3 title tag to define their key subject categories, and putting your keywords in style at least once a title.
8. Valid HTML:
Use the W3C HTML validator on your page's HTML is valid. A web page for more HTML errors will create not rank well in SERPS.
9. Robot. Txt:
Your website for search engines with robots.txt file you can restrict access. Check on your website with robot.txt is apposite crawler information is required.
10. Sitemap XML:
Create your XML Sitemap XML Sitemap using search engines crawl your pages.
11. Keep Your Body Text To Read
Use your keywords in the text body, but keep your body text readable. Not in my drywall text keywords you drywall drywall stuff by humans until the drywall dry wall is unclear.
12. Internal Link
Internal link between the construction related posts
This website helps you rank your page or your keywords to increase search engine ranking will depend on the page of your website search engine optimization on any kind of score. It is mainly seen on page factors of your index page, set your keyword rankings.
Page optimization is often forgotten these days, because we focus more and inbound links with targeted anchor text to get more of our time. - Optimization page, but you quickly to do something yourself an extra boost in the SERPS can offer.
There is great for a list page SEO technique that search engine optimization is considered in the evaluation process. Recognizing these factors, but are not limited to: words in the web page URL, title tags, meta tags, headlines, sub headlines, keyword density, words start page, page content, words that are bold in touch , words, site navigation, website link structure and a number of other reasons.
On page optimization tips:
1. URL Naming:
If your domain name as possible, try to prime your targeted keywords, if still does not include your keywords in the url.
2. Title Tag:
Title tag, the first words that you place your keywords Place and after using the word can attract visitors
3. Meta Description:
Many search engines use the description tag at any time, but it is best to set it properly just in case. Put your keywords in the beginning of the first meta description, meta description and your website attract visitors do yo tour.
4. Meta Keywords:
Yes many search is now not counted meta keywords, but use less engine search engine keyword tags, meta keywords using the search engine is still worth something to have your site rank
5. Use Alt Text for Image Optimization:
Are unable to see images for Crawlers. Thus, appropriate displays using Alt tag your content with targeted keywords to optimize the images,
6. Static URL:
Remember that all of your important pages should be short and static URLs.
7. Use Headings:
H1, h2, and use the h3 title tag to define their key subject categories, and putting your keywords in style at least once a title.
8. Valid HTML:
Use the W3C HTML validator on your page's HTML is valid. A web page for more HTML errors will create not rank well in SERPS.
9. Robot. Txt:
Your website for search engines with robots.txt file you can restrict access. Check on your website with robot.txt is apposite crawler information is required.
10. Sitemap XML:
Create your XML Sitemap XML Sitemap using search engines crawl your pages.
11. Keep Your Body Text To Read
Use your keywords in the text body, but keep your body text readable. Not in my drywall text keywords you drywall drywall stuff by humans until the drywall dry wall is unclear.
12. Internal Link
Internal link between the construction related posts
Keywords Optimization
Formula of keyword density in SEO
An integral part of any campaign for search engine optimization (SEO) is the research and choose keywords for your website. This is basically the words or terms that you are trying to defend in the search engine. Do you sell PEZ dispensers? Then you may want to use "fish", the "providers", "candy flavored" or the most popular items, such as "Star Wars PEZ. Once you do choose these keywords, you need to enter keywords in the content and tags of your website is considered relevant for search engines when ranking your site. This includes the copy on your website, and all page titles, heading tags and links. It is not an easy process, but necessary for SEO.
When you insert your keywords throughout the content of the on-site, it is vital to understand the density at which the keywords are optimized on a page. The "keyword density" is referring specifically to how often a keyword is used in your copy of the in-page. Search engines compute the percentage of keyword density, and found the more often a search term in content, most will think that your page is relevant and should be ranked higher. However, there is a fine line between having an optimum density of the keyword and over-stuffing your content with keywords and terms.
Please note: Just because you have the right amount of keyword density in your SEO campaign, it means that the higher you will automatically align. The new Google algorithm favors really related terms to search only the keyword density. Focus also on the quality of its content, which only focus on your keyword density. If you exceed the optimal density of the keyword, you can face a penalty of over-optimization.
There's percentage of "perfect" in the keyword density in SEO, but strives to keep our Volacci density at or below 5 percent. The percentage of a page is relative to its length happy, so it is recommended that you know the formula for calculating each page. The formula for the keyword density is quite simple.
1. Count how many words you have on your page.
2. Count how many times you have used your keyword
3. Apply this formula
Keyword density = ([key word count]) * 100 / (total word count]
For example, let's say you have a 500 word article about PEZ dispensers, and you are optimizing for "FISH"
* - Total Word Count: 500
* - Applications of FISH keyword: 12
Density of "fish" = (12 * 100) / 500
The keyword density for "FISH" on page is 2.4%
SEO campaigns, have keyword optimization in content on-page is very important to be relevant to the search engines. However, if you focus too much on keyword density, you can potentially lose focus on other important elements in the dynamic approach to optimizing your site. Use the formula for keyword density to ensure that you are applying relevant applications of your keywords in quality content and links so that you are getting the most out of your research. If you abuse your keywords, Google will get you gods, so the stuffers are not saved.
Volacci is the main company of Drupal SEO and very passionate about their online success. By the end of your contract you will have at least much additional business from your website as you spend on our services ... or work for free until you do.
An integral part of any campaign for search engine optimization (SEO) is the research and choose keywords for your website. This is basically the words or terms that you are trying to defend in the search engine. Do you sell PEZ dispensers? Then you may want to use "fish", the "providers", "candy flavored" or the most popular items, such as "Star Wars PEZ. Once you do choose these keywords, you need to enter keywords in the content and tags of your website is considered relevant for search engines when ranking your site. This includes the copy on your website, and all page titles, heading tags and links. It is not an easy process, but necessary for SEO.
When you insert your keywords throughout the content of the on-site, it is vital to understand the density at which the keywords are optimized on a page. The "keyword density" is referring specifically to how often a keyword is used in your copy of the in-page. Search engines compute the percentage of keyword density, and found the more often a search term in content, most will think that your page is relevant and should be ranked higher. However, there is a fine line between having an optimum density of the keyword and over-stuffing your content with keywords and terms.
Please note: Just because you have the right amount of keyword density in your SEO campaign, it means that the higher you will automatically align. The new Google algorithm favors really related terms to search only the keyword density. Focus also on the quality of its content, which only focus on your keyword density. If you exceed the optimal density of the keyword, you can face a penalty of over-optimization.
There's percentage of "perfect" in the keyword density in SEO, but strives to keep our Volacci density at or below 5 percent. The percentage of a page is relative to its length happy, so it is recommended that you know the formula for calculating each page. The formula for the keyword density is quite simple.
1. Count how many words you have on your page.
2. Count how many times you have used your keyword
3. Apply this formula
Keyword density = ([key word count]) * 100 / (total word count]
For example, let's say you have a 500 word article about PEZ dispensers, and you are optimizing for "FISH"
* - Total Word Count: 500
* - Applications of FISH keyword: 12
Density of "fish" = (12 * 100) / 500
The keyword density for "FISH" on page is 2.4%
SEO campaigns, have keyword optimization in content on-page is very important to be relevant to the search engines. However, if you focus too much on keyword density, you can potentially lose focus on other important elements in the dynamic approach to optimizing your site. Use the formula for keyword density to ensure that you are applying relevant applications of your keywords in quality content and links so that you are getting the most out of your research. If you abuse your keywords, Google will get you gods, so the stuffers are not saved.
Volacci is the main company of Drupal SEO and very passionate about their online success. By the end of your contract you will have at least much additional business from your website as you spend on our services ... or work for free until you do.
Google Image Optimization
Positioning of images: Image Optimization for Google
There are ways to optimize your image to come out in the first results for a given search. Optimizing these images is not as complicated as many think, the factors that influence the positioning of images are:
Filename: You have to put a name according to how you find your image. A name containing the keywords. For example, if you have a picture of a 1970 Pontiac GTO, Pudes not upload the photo with the name you put the camera default img1968.jpg have to raise it with the name Pontiac GTO-1970.jpg
The ALT attribute: Make sure you provide an adequate description of the photo with the ALT attribute. This attribute was intended for display in text browsers that do not bear the images (many years ago). Try not to use too much text. Focus on a text containing keywords that accurately describe the picture.
Title and text: The title gives you a better idea of what Google imagen.Al treated like the text surrounding the image.
Anchor Text (Text Link): When you link an image using the appropriate link text. It's like the anchor text you use for enlzar pages.
Google Image Labeler: Use Google Image Labeler http://images.google.com/imagelabeler/ this will help your images in scrambled the top of the search engines allowing others to categorize your pictures. It's a pretty fun tool. Simply enable the Google Image Labeler from Google Webmaster console.
These tips will get you a better position your pictures and therefore have more traffic to your web site.
There are ways to optimize your image to come out in the first results for a given search. Optimizing these images is not as complicated as many think, the factors that influence the positioning of images are:
Filename: You have to put a name according to how you find your image. A name containing the keywords. For example, if you have a picture of a 1970 Pontiac GTO, Pudes not upload the photo with the name you put the camera default img1968.jpg have to raise it with the name Pontiac GTO-1970.jpg
The ALT attribute: Make sure you provide an adequate description of the photo with the ALT attribute. This attribute was intended for display in text browsers that do not bear the images (many years ago). Try not to use too much text. Focus on a text containing keywords that accurately describe the picture.
Title and text: The title gives you a better idea of what Google imagen.Al treated like the text surrounding the image.
Anchor Text (Text Link): When you link an image using the appropriate link text. It's like the anchor text you use for enlzar pages.
Google Image Labeler: Use Google Image Labeler http://images.google.com/imagelabeler/ this will help your images in scrambled the top of the search engines allowing others to categorize your pictures. It's a pretty fun tool. Simply enable the Google Image Labeler from Google Webmaster console.
These tips will get you a better position your pictures and therefore have more traffic to your web site.
What is Adsense
AdSenseis a Google service for which the webmaster inserts a website text-based ads, called AdWords, and get a lot of money for each 'click' that visitors click on the ad.
How does Adsense?:
Operation is very simple. The webmaster inserts a JavaScript code that calls a Google server. This server analyzes the page where you insert the code and, depending on the contents therein, generates a code that displays a series of ads for companies that are related to the theme of the page.
In this way, you get the 'clickthrough rate' (the percentage of visitors who click the link) is higher, since readers are more interested in the topic. Thus, the benefits are greater for the webmaster.
Moreover, the formats of the ads are highly customizable, both in color and size. Even you can prevent ads from your competitors web sites appearing in this advertisement posted.
What I need to participate in the service Adsense?: Only need to be the administrator of a website and make a request to the Google team. That yes, Google has some very clear rules with the quality of the websites, not to insert AdSense on pages that have pop-ups or dialers, for example.
Once your site has been accepted, you can start inserting advertising in minutes. However, it may be that the ads are not visible for a few hours since the Google ad server have to crawl your site.
How much money will I make?
Google does not provide any amount of money for each 'click', varies with each advertiser, and it is Google that decides this amount. However, in every moment you can see how much money you're winning.
Google sends a check to your home at the end of each month provided you earn more than $ 100. Anyway, the end of each year sends you a check for whatever amount of money you'd be.
Can you insert AdSense on pages in another language?:
Of course. Check out this article in which Google announced the start of the AdSense program in Spanish, Arabic or another language.
How do I know which type of ads to insert on my website?:
Insert the URL of your website and see the result
How does Adsense?:
Operation is very simple. The webmaster inserts a JavaScript code that calls a Google server. This server analyzes the page where you insert the code and, depending on the contents therein, generates a code that displays a series of ads for companies that are related to the theme of the page.
In this way, you get the 'clickthrough rate' (the percentage of visitors who click the link) is higher, since readers are more interested in the topic. Thus, the benefits are greater for the webmaster.
Moreover, the formats of the ads are highly customizable, both in color and size. Even you can prevent ads from your competitors web sites appearing in this advertisement posted.
What I need to participate in the service Adsense?: Only need to be the administrator of a website and make a request to the Google team. That yes, Google has some very clear rules with the quality of the websites, not to insert AdSense on pages that have pop-ups or dialers, for example.
Once your site has been accepted, you can start inserting advertising in minutes. However, it may be that the ads are not visible for a few hours since the Google ad server have to crawl your site.
How much money will I make?
Google does not provide any amount of money for each 'click', varies with each advertiser, and it is Google that decides this amount. However, in every moment you can see how much money you're winning.
Google sends a check to your home at the end of each month provided you earn more than $ 100. Anyway, the end of each year sends you a check for whatever amount of money you'd be.
Can you insert AdSense on pages in another language?:
Of course. Check out this article in which Google announced the start of the AdSense program in Spanish, Arabic or another language.
How do I know which type of ads to insert on my website?:
Insert the URL of your website and see the result
Google Page Rank (PR)
PageRankTM (PR)
is a numeric value that represents how important a website is online. Google becomes the idea that when a web site places a link (link) to another, is in fact a vote for the latter.
The more votes has a page will be considered more important by Google. Moreover, the importance of the page that casts the vote also determines the weight of this vote. In this way, Google calculates the importance of a page thanks to the votes received, taking into account the importance of each page that casts the vote.
PageRankTM (developed by the founders Larry Page and Sergey Brin)is the way Google decides the importance of a page. It is a valuable data because it is one of the factors that determine the position will have a page within the search results. It is not the only factor that Google uses to rank pages, but it is one of the most important.
Keep in mind that not all the links are taken into account by Google. For example, Google filters out and discards the links of pages devoted exclusively to put links (called 'link farms').
In addition, Google admits that a page can not control the links that point to it, but you can check the links page to other pages in place. Therefore, links to a page can not harm it, but it links a page to place penalized sites may be harmful to your PageRankTM.
If a site has PR0, it is usually a site penalized, and may not be intelligent to put a link to her.
One way to know a page is PageRankTM download it the Google search bar (only available for MS IExplorer). Bar appears in the one shown in green PageRankTM value on a scale of 0 to 10. PR10 websites are Yahoo, Microsoft, Adobe, Macromedia, and Google. You have a full list of PR10 sites.
The algorithm 'PageRankTM' was patented in the United States on 8 January 1998 by Larry Page. The original title is "Method for node ranking in a linked database ', and was assigned patent number 6,285,999.
is a numeric value that represents how important a website is online. Google becomes the idea that when a web site places a link (link) to another, is in fact a vote for the latter.
The more votes has a page will be considered more important by Google. Moreover, the importance of the page that casts the vote also determines the weight of this vote. In this way, Google calculates the importance of a page thanks to the votes received, taking into account the importance of each page that casts the vote.
PageRankTM (developed by the founders Larry Page and Sergey Brin)is the way Google decides the importance of a page. It is a valuable data because it is one of the factors that determine the position will have a page within the search results. It is not the only factor that Google uses to rank pages, but it is one of the most important.
Keep in mind that not all the links are taken into account by Google. For example, Google filters out and discards the links of pages devoted exclusively to put links (called 'link farms').
In addition, Google admits that a page can not control the links that point to it, but you can check the links page to other pages in place. Therefore, links to a page can not harm it, but it links a page to place penalized sites may be harmful to your PageRankTM.
If a site has PR0, it is usually a site penalized, and may not be intelligent to put a link to her.
One way to know a page is PageRankTM download it the Google search bar (only available for MS IExplorer). Bar appears in the one shown in green PageRankTM value on a scale of 0 to 10. PR10 websites are Yahoo, Microsoft, Adobe, Macromedia, and Google. You have a full list of PR10 sites.
The algorithm 'PageRankTM' was patented in the United States on 8 January 1998 by Larry Page. The original title is "Method for node ranking in a linked database ', and was assigned patent number 6,285,999.
Google Optimization
Google Optimization
10 tips / tips to consider optimizing your site before sending it to Google. Following these tips can get Google to record better your website.
1.
If your website has the Welcome screen,
make sure you have a text link that allows visitors access the site. It is common to see many sites with a welcome screen very striking and full of effects thrown into Flash but no other way to access the site. It is advisable to have a text link that gives access to the site "traditionally" because Google can not read Flash pages and therefore can not access the rest of the site.
2.
Sure not to have broken links.
Sounds pretty obvious. But it's impressive the number of errors experienced by the Google engine daily due to broken links. So we would have to check all internal links on our site.
3.
Check the labels TITLE
The title of the pages is very important to Google, so you should check that the TITLE tag is relevant to the content of the page in question. This does not mean you have to put a title of more than 20 words, but rather in keeping with the content and easy to read by search engines and surfers.
4.
Check the META tags
Rumors that Google is not interested in the META tags are not entirely certain. Google uses these tags to describe a website when there is too much code to read. So enter some valid as META tags KEYWORDS and DESCRIPTION for keywords and site description respectively.
5.
Check ALT tags
ALT tags should be the least likely used by webmasters. We add these tags to describe images for them. They are not a factor, but a plus for Google.
6.
Check your frames (frames)
A frame is a frame or separate box in which we can load a web page. If you use frames that Google can not index us 100%. I personally recommend not using frames, but if you decide to use them read this article.
7.
Have you got dynamic pages?
It is known that the web evolved greatly in recent years, and that more and more pages based on dynamic scripting languages (PHP, ASP, etc.).. But it seems that Google is limiting the amount of dynamic pages it indexes, so we could include some static pages ... when the momentum is not necessary.
8.
Regularly update
This is a very important aspect that you should consider, as quickly Google indexes more pages that are updated with some regularity. Podes note that the number of pages indexed by the search engine is increased if you update daily, but may stagnate or decrease if not provide new content. I recommend you put a META option in the header to tell Google how often you should return to reindex.
9.
Robots.txt
This file can be very helpful if we use it correctly. With robots.txt you can filter search engines recorded our website and to restrict access to certain URL's that do not want to be indexed (login page, file folders, etc.).
10.
"Cahe Cache or not?
Google maintains a cache of some pages to have a faster access to them. Some webmasters prefer not to be cached, or Google cachee our pages all we have to do is place the following META tag between the heads:
* META NAME = "ROBOTS" CONTENT = "NOARCHIVE"
* With that prevent robots from caching and archiving our pages.
10 tips / tips to consider optimizing your site before sending it to Google. Following these tips can get Google to record better your website.
1.
If your website has the Welcome screen,
make sure you have a text link that allows visitors access the site. It is common to see many sites with a welcome screen very striking and full of effects thrown into Flash but no other way to access the site. It is advisable to have a text link that gives access to the site "traditionally" because Google can not read Flash pages and therefore can not access the rest of the site.
2.
Sure not to have broken links.
Sounds pretty obvious. But it's impressive the number of errors experienced by the Google engine daily due to broken links. So we would have to check all internal links on our site.
3.
Check the labels TITLE
The title of the pages is very important to Google, so you should check that the TITLE tag is relevant to the content of the page in question. This does not mean you have to put a title of more than 20 words, but rather in keeping with the content and easy to read by search engines and surfers.
4.
Check the META tags
Rumors that Google is not interested in the META tags are not entirely certain. Google uses these tags to describe a website when there is too much code to read. So enter some valid as META tags KEYWORDS and DESCRIPTION for keywords and site description respectively.
5.
Check ALT tags
ALT tags should be the least likely used by webmasters. We add these tags to describe images for them. They are not a factor, but a plus for Google.
6.
Check your frames (frames)
A frame is a frame or separate box in which we can load a web page. If you use frames that Google can not index us 100%. I personally recommend not using frames, but if you decide to use them read this article.
7.
Have you got dynamic pages?
It is known that the web evolved greatly in recent years, and that more and more pages based on dynamic scripting languages (PHP, ASP, etc.).. But it seems that Google is limiting the amount of dynamic pages it indexes, so we could include some static pages ... when the momentum is not necessary.
8.
Regularly update
This is a very important aspect that you should consider, as quickly Google indexes more pages that are updated with some regularity. Podes note that the number of pages indexed by the search engine is increased if you update daily, but may stagnate or decrease if not provide new content. I recommend you put a META option in the header to tell Google how often you should return to reindex.
9.
Robots.txt
This file can be very helpful if we use it correctly. With robots.txt you can filter search engines recorded our website and to restrict access to certain URL's that do not want to be indexed (login page, file folders, etc.).
10.
"Cahe Cache or not?
Google maintains a cache of some pages to have a faster access to them. Some webmasters prefer not to be cached, or Google cachee our pages all we have to do is place the following META tag between the heads:
* META NAME = "ROBOTS" CONTENT = "NOARCHIVE"
* With that prevent robots from caching and archiving our pages.
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