Friday, June 4, 2010

What is Google Index and Cache?

What are Google's bots?

Google constantly seek out new pages and / or updated to add to your index and there is a charge of this program that is called Googlebot, the famous robots or spiders (spiders). So how Googlebots are calling the search bots whose sole mission in life is to collect web documents in order to build a database that is used by the search engine of its master.

The Googlebots employ a process based on algorithms that determine which sites to crawl, the frequency and number of pages to fetch from each site. These lists are comprehensive websites to identify links to other pages.

What is indexing?

Indexing is the processing of the pages scanned and is what creates the index that uses Google to give results when you search.

In fact, the robots do not keep our pages but the analysis and make an index of all the words they see and their location. In addition, process information in the TITLE tag and the ALT attribute content of the images, nor do they do with all that he has a page, for example, do not process the content of most Flash files or dynamic pages .
Just read HTML documents?

No, also extract index information or other files: PDF, PS (Adobe PostScript), leaves of Lotus (wk1, wk2, wk3, wk4, WK5, WKI, wks, wku, lwp) and Excel (xls), documents MW text, DOC, WRI, RTF, ANS, TXT, PowerPoint presentations (ppt) files, Microsoft Works (wks, wps, wdb) and swf.

This is done to give more results, in fact, can do a search indicating that we display only certain types of files, for example:
filetype: doc "search text"

In most cases, even when we do not have the software necessary to interpret, we show the option of seeing them as HTML or plain text.

Conversely, we can eliminate certain types of search results using a filter, for example:
-filetype: pdf "search text"

How often do we visit?

They say "regularly" but give no details, speak of many factors that can influence but, the truth is that often you access a site depends almost exclusively on PageRank you have. The higher, more will be visited regularly (wealth generates wealth). Then, they can do every day or take weeks.

Google PageRank and is proud of us know that is the heart of his whole system:

"The heart of our software is PageRank ™, a system for ranking web pages developed by our founders Larry Page and Sergey Brin at Stanford University. And while we have dozens of engineers working to Improve every aspect of Google on a daily basis, PageRank continues to play a central role in many of our web search tools.

How does affiliate marketing generate money?

The work of affiliate marketing as are so simple would have difficulty believing how such a scheme can generate cash. In affiliate marketing, one is introduced to a system where an affiliate, who owns the Web site should display and announces other websites which are owned, in turn, to a merchant.

The merchant is the one who expects to generate sales with affiliate promoting your website. Once these links are clicked on by the people and makes a purchase, the merchant pays the affiliate a commission. It is simply promoting other websites through its own that an affiliate can earn the money to be as easy as possible.

The principle involved in affiliate marketing can be compared to the type of interaction of species in the ecology called mutualism where interaction between two species allows both of them derive advantage of the situation without injury. The result is a bond that allows co-exist in harmony in the community where they both move. Affiliate marketing allows affiliates get paid in recognition of what he could contribute. The traders, in turn, can advertise their products and ultimately be sold with the efforts provided by the member.

The reason why products advertised by affiliates through their websites generate many sales is because the number of people using the Internet is growing every minute. Each commodity announced this means you get all the attention you could possibly need to convince someone that is worth trying. This is the ultimate reason why there is money in affiliate marketing. More links a website promotes, the more chance sales will be generated. More sales generated, the happier the merchant, and the happier the merchant, the better for the affiliate professionally and financially.

Those who have pleasure in affiliate marketing have achieved the goals and dreams they could not do under ordinary circumstances. There are even those who have skyrocketed to the top simply because they have devoted their time and effort to perfect their knowledge of this business without even a little hesitation. You can be sure of the fact that there is money in affiliate marketing. He has only faced the fact that it is impossible to generate riches in this business overnight.

Well, not really. All he has to do is learn everything he possibly could about the industry in which he is. If he can master all the tricks relating to trade, then nothing will play

What is Affiliate Marketing?

Perhaps the simplest way to explain affiliate marketing is that it is a way of making money online whereby you as a publisher are rewarded for helping a business by promoting their product, service or site.

There are a number of forms of these types of promotions but in most cases they involve you as a publisher earning a commission when someone follows a link on your blog to another site where they then buy something.

Other variations on this are where you earn an amount for referring a visitor who takes some kind of action - for example when they sign up for something and give an email address, where they complete a survey, where they leave a name and address etc.

Commissions are often a percentage of a sale but can also be a fixed amount per conversion. Conversions are generally tracked when the publisher (you) uses a link with a code only being used by you embedded into it that enables the advertiser to track where conversions come from (usually by cookies). Other times an advertiser might give a publisher a 'coupon code' for their readers to use that helps to track conversions.

What are Keywords?

Keywords are those specific words which are searched in a search engine. When you search any information on the web in any order, you open a search engine and write some keyword describing what you are looking for. At the other end, the search engine checks your desired keyword related information in its database and shows the results listing pages according to the words submitted. These words that are used to search anything called keywords or search terms. If you have used some search terms, you will know that even a single keyword shows a broad list of required information. To make your search better, you need to use keyword along with other words or a phrase. This gives more relevant search results. You can get some keyword suggestion from different online tools.

Importance of keywords

Keywords play an important role to increase traffic in your website. Keywords can be used in your website related to the search engine to offer you targeted traffic to you web pages. Keyword facilitates people who need your information or any product to reach you. For example, keywords are the contact numbers for your business and search engines like Google and Yahoo are like the telephone directory, this telephone directory list your contact and address in shape of keyword.

Which keywords are the best for my website?

Now, how you will decide that which keywords the best and relevant to your web pages? This is the most important to use top paying keywords and good keywords related to your website. For this, for a while consider you as a customer who goes to the shoe shop and asks for their required shoe. What type of questions you will ask to demand your required design, size, company and she price? And what words or phrase you will use? These will be your keyword and appropriate use of keyword in a phrase. Now in the same way, use keywords in phrases relevant to your product or web content.
List your keywords and phrases or get some help from adwords keyword tool, keyword selector tool or another keyword tool and also use keywords analyzer to find top paying keywords related to your website. Now use your keywords in your web content in an appropriate phrase and wait for the result. Remember, that a single popular keyword have a lot of competition to get top ranking in the search result.

Are you using popular keywords?

Do not expect that after using proper keywords and submitting your site to the search engines ensures the flood of traffic to your website. Seo is not a part time job, it require time and concentration as well as seo skill. Firstly, search engines can take several weak to process your submission. Secondly, some search engine considers many other factors such as site popularity and traffic to rank your site. Site popularity is determined by the back links to your site. Therefore, it is necessary to enhance your site popularity; you need to establish reciprocal links techniques.
Another important factor that most people forget while putting keyword position, the people may not enter the keyword or phrase in search engine as your keyword. So using keywords according to their nature is very necessary.

It is advised you use some keyword search tool or google keyword tool to find some good adwords keywords, ppc keywords and adsense keywords relevant to your pages. Don’t forget that your purpose is to get targeted traffic therefore, the more accurate and appropriate keywords, the more chances your site will be reviewed. https://adwords.google.com/select/KeywordToolExternal can help you get some good keyword according to your site.

Some keyword tips

Let me tell you guys that how I use my keywords:

1. Best Place For Keywords
The best places of keywords in your pages include at the top of your page, in the headline, sub headline, in title, first and last paragraph. Search engine spiders are to as wise as you, they search for the exact keyword. Therefore if you really interested to boost up your traffic, then use specific keywords in the exact phrase. Try to use the keyword in the first paragraph, in the first line or sentence.

2. Keywords And META Tags
Using keywords in META tags always a good technique to enhance the site and keyword traffic. It doesn’t matter which tool you are using to design your pages, after you have finished your design, save your work and open the HTML coding. Check the HTML coding,
Title: The sites title something that you show at the top of the browser screen in blue button. You can change the site title with very shot description and include one keyword.
Description: Now do something same like title for the keyword and description. For keyword type some appropriate keyword and for site description, write a short sentence, this will be shown in browser when visitor will search your site and the search list will appear on the browser screen. You can write this description at least 25 words and include one or two keywords. It is better to use different site title and description and keyword for each page.

3. Keyword And ALT Tag
If you add an image or picture, you can include an ALT tag containing a short description with a keyword. The search engine robot will read your ALT tag like META tag.

4. Put Keyword in Domain Name And Page Title
Try to find a domain name containing keyword such as seotips or seo_tips. This will get you additional fairy points same like including keywords in your page names.

seo check list

1st Tip:

Decide the keywords you are going to include in your website and use some keyword suggestion tool and also check some other sites related to your site theme. It will help you determine the keywords. Write the keywords for each page. Use these keywords according to the nature of the content and use not more than 15 keywords in a page. Check the keywords density, with keyword density analyzer. Your first day should be to work only for keywords.

2nd Tip:

Set your goal and determine a keyword phrase, you want to promote for top engine ranking. Now write this phrase at least three times exactly and at least two times closely to that phrase e.g. search engine ranking tips 3 times and search engine ranking 2 times. If you are a new SEO, you should choose some keyword phrase with medium or low search volume because the high volume phrases have a lot of competition and it will take you time to get ranking.

Now use your phrase “search engine ranking tips” at least for 30% as your backlink names and three to five other supporting phrase for your chosen phrase for 70 percent of your title. When you will get 17 to 20 top ranking at any search engine, select some additional keyword title. You should keep record of your backlink titles in Google Webmaster Tools. According to google

* First Tip: To keep your keyword phrase at the top of an engine(s), get one backlinks with your title after every 17 days.
* Second Tip: Calculate your backlinks without a title as equivalent, in Search Engine Optimization effectiveness, to one with a title.

3rd Tip:

You should get 6 to 17 to quality, your site relevant backlinks placed on dissimilar website. Every week, place 5 new backlinks.

4rth Tip:

Make some free hosting pages and blogs on other website URLs. I recommend you should own at least 17 sites on different servers. Keep it mind that your sites must be updated to get top search engine raking. Web sites get search engine quality as they become older. So, it is best to own many websites and put your attention to get 5 back links per high engine hitter first. You should study the Google Analytics stats to analyze your work. If you can, then try to maintain at least 50 websites by hiring an extra web masters. You can make many of them free including blogs, spaces, forum, subdomains and groups.

Open Submission

Open Directory submission

(aka ODP Project or DMOZ) is a volunteer guide produced for the web. Including a major search engine Google is provided as an option (for a complete list see search engine results page). Given that any site listed with Open Directory can add value.

The good news is that the present is absolutely free. Bad news is that it means a yes or no answer no guarantee that you have accepted about the time change. In fact, any information you receive one way or the other can not.

To submit, again listed in Category "URL" link at the top of that category page will appear to be used to add searching. Fill out form, and it is - you've submitted.

If you are accepted, you should see your site appear within about three weeks. If not, you should resubmit. Note that for some time been a long three weeks due to editorial delays are listed in ODP. In December 2006, ODP that editing "was announced back then" situaion should be back to normal.

As with Yahoo, it is highly recommended that you take time to learn more about before submitting to Open Directory, so that you can get traffic to maximize the amount.

Search Engine Watch members how to access a wider than Open Directory Works page that guides you through the process of submitting to the directory.

Submitting To Yahoo

Do a search on Yahoo.

The main result is that you return note "is run by the Yahoo crawler 'will (not" "The main results are looking for search engine results page). Despite this, Yahoo's own Web site, which by human editor is compiled independent "directory", is remarkable. Part 2 as mentioned, listed in the Yahoo Directory can help you add possible more crawler-friendly location, the result is based Yahoo, which is being received.

Yahoo's standard two deposit options, "which is free:", and "Yahoo Directory Submit," which includes a deposit fee.

Use a standard for presenting one presented for free for non-business class can. You'll know because if you are a non-commercial category is non-commercial class to try to submit, in addition to the standard offer alternatives Yahoo directory submission will be provided given the option, and discussed below.

When you free search engine submission option is available to pay Why choose? Just a rapidly changing time. If you use free alternatives presented, there is no guarantee that your deposit will be reviewed quickly or all is.

Your one non accepted for deposit commercial category is more likely that your content is openly commercial. For example, a site that sells running shoes on the front page to offer commercial and not accepted as is likely to be seen. However, if you have a page within the Web site that discussed in depth how to run different parts of shoes to choose the right type, then that page helpful accepted non-commercial information and thus can be considered.

As for commercial categories, Yahoo requires that sites for $ 299 per year for a Yahoo Directory Submit paid deposit fees. This fee does not guarantee that you will be listed only does that get you a yes or business within seven days no answer about being accepted. However, most of the decent sites are accepted.

If accepted, you will be one year later and fees collected reevaluated charged again, if you want to stay in the Yahoo commercial. Last year you decided to get traffic from Yahoo should review the fee again if it is worth paying. If not, you may not accept are listed, and you will not be charged.

But what about crawlers? If you originally signed up with Yahoo hoping to influence crawlers, will not leave their Yahoo directory listing because you have to leave by the crawlers? Not necessarily. Based on their properties will Crawlers site listings. Your site will rank well within a separate question whether the page is. However, after a year of existence, its web site other important links pointing to it can be. This means that Yahoo is losing its link to your order can not be much affected. If money is tight, you try to leave Yahoo listing, only to resubmit your rankings if you crawler - Based on the results is the effect one can find.

Annual fee applies only to professional groups. If you submitted for a non-commercial category using Yahoo Directory Submit and get accepted in that area, do not charge fees only once, on an annual basis. Adversely affect you, because you're a "recurring annual fee will be looking for a reference." However, rules and Yahoo Directory Submit, Yahoo in a position for an annual fee is for commercial directory sites.

How do you present? If you are a non-commercial category, for free to click "Suggest a Site" link that the top right hand corner of the page appears on Division are presenting. Bring a form submitted. Fill it out, and you did.

If you are presenting, you do not select a category. Instead, just use Yahoo Directory Submit Form. From there, Yahoo editors will choose a category for you. All you need to fill out the form that is submitted.

Above devices are listed with the bare essential Yahoo. If you're in a hurry, you can follow them and you probably will be listed and receive traffic from service. However, this important service for you before sending to be more prepared.

Search Engine Watch members have a detailed How Yahoo Works page that guides you also have access through this process. That is why it is better to select a category, rather than that Yahoo editors use the Yahoo Directory Submit service. Also listed in your Yahoo directory and its position being in crawler-based results says more about the relationship between. To become a member to use this information to learn more about, visit the membership information page.

Alternatively, you run a search engine optimization company to produce that experience to work with Yahoo to be considered. You must pay for your services, but it's worth the price for Yahoo to submit additional traffic you'll receive a carefully organized on is possible.

Outsourcing Search Engine Marketing Search Engine Watch members have access page that lists about search engine optimization companies selected articles.

Directory Submission

Search Engine is powered by humans. Human editors compile all the listings that directories have. Web directory is listed with is important is important is because many people see these listings. Also, if you have listed with them, crawler-based search engines and so are likely to find your site and add it to your listing for free.

Preparation

Before submitting to any directory you want to prepare your site for this. This means that you prepare a 25 word or less description of your entire web site is written. Two or three key positions that report that you wish to use must be found.

Keyword research to help consider what your site instead of thinking on these terms may be best to set keyword phrases. A list of resources for the people search page that you would allow such research.

It is important that you write do not describe use marketing language. So, such Athletic shoes "as" and walking shoes "if you sold shoes and wanted it was for words," You are a "write only the facts described in this way" can: Buy Athletic shoes, running shoes are hiking boots and other shoes than our cross country trail finder try. You describe this as one who is full of marketing, publicity and do not want to dislike the Editor: The world's largest brand largest online shoe store with best prices!