Web Marketing

One of the primary reasons websites fail is not how the site looks, the content of the site, or its features. Wonderfully designed site with a great product fail every day. While these items do affect the success of the site the primary reason many sites fail comes down to Web Marketing, helping the right people actually find your site.
From this page I will be linking to pages discussing many of the key internet marketing methods these Web Marketing Companies (and you) use including:

* eMail Marketing (Very Effective)
* Pay Per Click (PPC)
* Text Link Ads
* Network Marketing (Similar to MLM)
* Viral Marketing
* Link Baiting
* Banner advertisement
* Online Social Network Marketing

To illustrate the need of Web Marketing lets consider a “Real World”, “Brick and Mortar Business”. It’s safe to assume that most of us have seen good businesses fail. While you can’t always rule out bad management, more likely the real reason of the failure was the inability of the owner to get customers in the door to look at the product. An old saying about the most important part of a business is “Location, Location, Location”. Sad but true, the quality of the product is not always what makes the business succeed.

But how does this relate to marketing your website? Internet Marketing follows many of the same rules as marketing any other business. It still comes down to “Location, Location, Location”, but instead of making sure you are on a busy street, you need to make sure your website is featured on a busy web page. “Busy Web Page”? No, not one that is cluttered and hard to read, one that not only has a lot of people visiting it, but has people visiting it that are interested in your product.
There are two main ways to get your website featured on these coveted great locations.

1. Buy the position
2. Create such compelling content that people volunteer to put you there.

You can buy the position in many ways some directly; Adwords and web page advertisements are two of them. Or indirectly; you can buy links that influence the search engines to put you on their high traffic pages (popular search engine result pages).

Regardless of the method you choose to market your website you have the unenviable task of trying to market your site better that the Web Marketing Companies marketing your competitors site. This can be difficult but not impossible.

Don’t despair, Web Marketing is a challenging field that takes a little time to learn but, the advantage is not having to give a Web Marketing Company a share in those hard earned profits!